MICRA Philippines Research & Innovations unit addresses critical needs of the Philippine microfinance sector through research and by developing and disseminating information on existing conditions as well as innovations in the market. The Research & Innovations unit undertakes proprietary research for clients into specific business questions, such as potential new products or new market segments, to inform their business decision-making. We also work under commissions from donor agencies, governmental entities, and other stakeholders to conduct research into issues affecting the entire sector, making those findings available as a public good. Our services includes:
- Market research and sector studies deliver clear and accurate information about client preferences and about overall market conditions in financial and non-financial sectors. The results can be used as input for the organization’s management to make strategic marketing decisions.
- Feasibility Studies assess the investment within an organization, including studies for start-up companies or companies wishing to expand. Feasibility studies are custom designed to meet the needs of the client and can include market, legal, management, technical, financial, and social analysis. The results help shape new strategies, markets, and products.
- Project Evaluation and Strategic Planning are performed for stakeholders wishing to evaluate the effectiveness, efficiency, productivity, and sustainability of ongoing or completed programs. Strategic planning is conducted as part of the evaluation to make specific recommendations such as expansion or exit strategies.
- Product Development consists of market research activities around the design of new products or refinements to existing ones -- with a strong focus on customer demand. MICRA’s research unit collaborates closely with the technical assistance practice group, the Poverty Action Center, and the rest of the MICRA team to synthesize all the data MICRA gathers through its hands-on work with providers and clients in order to ensure that microfinance products meet proven demand and can be delivered in a cost-effective, sustainable way.
